Laughable marketing strategy. The previews have that cliché, scary movie-voice quivering:

From Director M. Night Shyamalan comes his first R-rated film.

Haha. Just reading it makes me laugh. But I suppose 6th graders will be impressed.

Rumor is the content mirrors the marketing.

Extremism in Defense of Liberty dismisses it as

nothing more than a piece of crass, anti-humanist environmentalist propaganda

Moreover, I dig his analysis and response to the environmental movement in general:

Environmentalists believe that nature is an end in and of itself, that it must be upheld and protected above all else. This is why some of them (the ones that are consistent, anyway) will say things like, “You’re looking at the world with a humanity bias,” which means, of course, that you are brutish and selfish for valuing human life above a tree frog or dirt. If we accept that nature is good because it is nature, and for no other reason, it makes sense to desire human extinction; such a desire is merely taking the saying “Leave the Smallest Footprint Possible” to heart. Man survives by manipulating the environment to suit his needs– there is no other way. If we accept that we should leave the smallest impact on the world as possible, why not just wipe ourselves out?

The origin of my post’s title is found here.