Abusters lost the case and, in realizing that you can’t simply force another into business – that it, in fact, takes the mutual consent of both parties to make a contract valid – apparently now rejects the very concept, evident by one of the latest ABTV videos.

Titled Ad-idas, the 5-minute video documents Neil Boorman’s quest “to claim due advertising fees from a brand giant”.

The brand giant in question is Adidas and the “due advertising fees”? According to Boorman, it amounts to 10,000 pounds based upon – nothing consensual, of course, but rather – the 10-15 years Boorman has voluntarily spent being a “human billboard” for the company. You know, wearing Adidas shirts, shorts and shoes out in public.

Now obviously, Mr. Boorman isn’t a true Adidas fan. He isn’t a fan of any corporation. In the same vein as Naomi Klein, he’s a hardcore anti-consumerist borderline luddite; and in the same vein as Michael Moore, the video is dishonest in strategy but authentic in message. But yes, Boorman believes this garbage. As the tagline states, “Why do we buy clothes that advertise brands? They should be paying us!”.

Yeah!

Companies should be paying consumers who choose to buy their branded products for the subsequent advertising that the aforementioned companies never asked for. The consumers deserve it. It’s just!

Yes. In fact, tomorrow I’ll be sending Adbusters an invoice for showcasing the crappy Neil Boorman video in question.

Take a look. Or don’t! It doesn’t matter really. There isn’t a contract or any criteria whatsoever I have to meet. I don’t even have to speak highly of the content. I determine what they owe me. It’s that simple!