Nicky Cheese

Back in March I wrote a post entitled My “right” to purchase your product, critiquing Adbusters lawsuit against Canwest Global. The latter entity, a broadcast company, refused to sell airtime to the the former.

Abusters lost the case and, in realizing that you can’t simply force another into business - that it, in fact, takes the mutual consent of both parties to make a contract valid - apparently now rejects the very concept, evident by one of the latest ABTV videos.

Titled Ad-idas, the 5-minute video documents Neil Boorman’s quest “to claim due advertising fees from a brand giant”.

The brand giant in question is Adidas and the “due advertising fees”? According to Boorman, it amounts to 10,000 pounds based upon - nothing consensual, of course, but rather - the 10-15 years Boorman has voluntarily spent being a “human billboard” for the company. You know, wearing Adidas shirts, shorts and shoes out in public.

Now obviously, Mr. Boorman isn’t a true Adidas fan. He isn’t a fan of any corporation. In the same vein as Naomi Klein, he’s a hardcore anti-consumerist borderline luddite; and in the same vein as Michael Moore, the video is dishonest in strategy but authentic in message. But yes, Boorman believes this garbage. As the tagline states, “Why do we buy clothes that advertise brands? They should be paying us!”.

Yeah!

Companies should be paying consumers who choose to buy their branded products for the subsequent advertising that the aforementioned companies never asked for. The consumers deserve it. It’s just!

Yes. In fact, tomorrow I’ll be sending Adbusters an invoice for showcasing the crappy Neil Boorman video in question.

Take a look. Or don’t! It doesn’t matter really. There isn’t a contract or any criteria whatsoever I have to meet. I don’t even have to speak highly of the content. I determine what they owe me. It’s that simple!

2 Responses so far | Have Your Say!

1. 

   george
   October 8th, 2008 at 8:17 pm #

   They do pay people to advertise clothing. They are called models, and if a firm gets enough of them wearing their stuff then you don’t get paid to wear the logo but need to pay to wear it, since the beautiful people have endorsed it. Call logo appreciation advertising with a negative cost for the firm.

   I have removed the blogivists feed from my side bar until you start paying me for it.
2. Nicky Cheese › Despite owner’s desire otherwise, the “constitutional right” of violently drunk “Bachelor” winner to stay at bar
   November 18th, 2008 at 12:16 pm #

   [...] need a term for it. Let’s call it pulling-an-Adbusters. It appears to be the foundation for their moral code. This was written by Nicky Cheese. Posted on Tuesday, November 18, 2008, at [...]