Nicky Cheese

According to self-described “futurist” Richard Neville, due to hyper-consumerism and its detrimental environmental effects, “there are going to be very turbulent social times ahead”.

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What individuals will be the “target for outrage in the future”, the object of this turbulence? His hit-list includes:

1. economists

“People are going to start getting very angry at economics because their whole profession is based on encouraging growth.”

2. directors of corporations:

“[C]orporations also need to promote growth and, of course, we love them–how can we know who we are unless we identify with a brand.”

3. the rich

“How can you be rich and be carbon-neutral?”

Ah, the very individuals who create the conditions, materials and investments necessary for prosperity. A winning formula to be sure!